Gyeongbok Palace

It was in 1395, three years after the Joseon Dynasty was founded by King Taejo (Yi Seong-gye), when the construction of the main royal Palace was completed after the capital of the newly founded dynasty moved from Gaeseong to Seoul (then known as Hanyang). The Palace was named Gyeongbokgung Palace, the "Palace Greatly Blessed by Heaven." With Mount Bugaksan to its rear and Mount Namsan in the foreground, the site of Gyeongbokgung Palace was at the heart of Seoul and, indeed, deemed auspicious according to the traditional practice of geomancy. In front of Gwanghwamun Gate, the main entrance to the Palace, ran Yukjo-geori (Street of Six Ministries, today's Sejongno), home to major government offices. Along the central axis upon which Gwanghwamun Gate stood was the nucleus of the Palace, including the throne hall, council hall and king's residence.

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N Seoul Tower

The N Seoul Tower, a complex culture space in Seoul, is where the clouds seem to meet with Namsan Mountain. It shows visitors the harmony of Namsan’s nature, the 21st century state of the art, resting with leisure, and various cultures. The N Seoul Tower, which is a symbol of Seoul now, was established at the highest point to glance the most beautiful images of Seoul.

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Bukchon Hanok Village

Bukchon was traditionally a residential area of the nobility during the Joseon period, and did not undergo any significant changes until the 1920s. However, in the 1930s, Seoul’s administrative districts were expanded and its urban structure was transformed into its modern appearance. Bukchon hanok’s characteristics can be defined into two elements – an evolved ancient method and a more decorative tendency. Although they don’t have the same qualities as traditional hanok, as they feature a low roof inclination, a round beam, double eaves and too many kan (a unit of measurement referring to the distance between two columns) within the narrow column spacing, the composition and beauty of traditional hanok are condensed into Bukchon’s hanok.

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Namdaemun Traditional market

The Namdaemun Market is a place full of life for 24 hours for 365 days, attracting an average of 0.4 million visitors a day. The Namdaemun Market is a place full of life for 24 hours for 365 days, attracting an average of 0.4 million visitors a day. Not so far from where the market is located, you can find important places in Seoul, such as Shinsegae Department Store and Bank of Korea, as well as famous tourist attractions like Jeongdong-gil, Myeong-dong, Namsan Tower, and Namsan Hanok Village. That is why many foreigners visit the Namdaemun Market. About 10,000 stores of the Namdaemun Market around the Sungnyemun Gate attract many tourists every day.

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Insa-dong street

Nowhere exudes more local and traditional charm than Insa-dong, a quaint neighborhood in the center of Seoul that transports visitors back to a time when women wore hanbok and men rode horses. With its wooden tea houses, boutique galleries and street vendors selling traditional snacks, a stroll through Insa-dong is mandatory for all visitors, especially on Sundays when the streets become traffic free and come alive with street performances, buskers and throngs of young and old who have come to experience one of Seoul’s most fascinating and creative neighborhoods. While the entertainment here is free, Insa-dong is also one of the best places in Seoul to purchase traditional Korean art, products, and other souvenirs, as it is filled with antique shops, art galleries, traditional stationery shops, handicraft shops, pottery and porcelain shops, bookstores, and art supply stores. Insa-dong is also home to many traditional restaurants and tea houses.

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